ATS systems rely heavily on keywords to determine whether your CV matches a role.
Keywords are terms directly related to the job description, including skills, software, certifications, and responsibilities.
If your CV does not contain enough relevant terms, ATS systems may rank it lower automatically.
The best source of keywords is the job posting itself. Analyze the role carefully and identify repeated terms.
Adding random keywords unnaturally can reduce readability. Use them naturally within real achievements and experience.
Keywords help ATS systems understand your relevance. The goal is not manipulation—it is clarity and alignment.